Wednesday, April 25, 2012
Traditional newspaper companies are experiencing an accelerated death and struggling with making money online. That's the difficulty of jamming a traditional square business plan into a round internet hole. So why not adapt to a proven money-making format? Get readers to decide what they want to read, then write it. Crowdsource your printing press. Traditional newspaper companies have an advantage over a random internet startup here. I'm not talking about their printing presses or delivery trucks; I'm talking about their brand. Prospective readers know New York Times has quality writing and would be willing to pay for the good stuff. And if the Big Traditional Print Companies don't move in this direction? Why don't journalism students band together to make this happen? There's a brighter future here than in print.